Bollywood’s Influence on Indo-Western Fashion: Then vs. Now
Bollywood has long been a trendsetter in Indian fashion, shaping cultural aesthetics and influencing global style narratives. The evolution from traditional Indian attire to Indo-Western fusion has been significantly propelled by Bollywood's cinematic portrayals and celebrity endorsements. This transformation reflects a blend of cultural heritage and contemporary fashion sensibilities. The Genesis: Traditional Roots in Bollywood In the early years, Bollywood showcased traditional Indian garments, setting the stage for their popularity. Films like Mughal-e-Azam (1960) and Devdas (2002) introduced and popularized garments such as sarees , lehengas . The grandeur of these films and their stunning costumes set the stage for traditional clothing to become an essential part of modern-day celebrations, weddings, and other festivities. The 1990s marked a significant shift towards fusion fashion, blending traditional Indian attire with Western influences. Bollywood stars like Shah ...